American singer/songwriter and actress Sheryl Crow has been appointed as national spokesperson for Hologic, and will raise awareness of the Genius 3D mammography exam, which provides a more accurate screening exam in the fight against breast cancer.

Crow, who underwent surgery for breast cancer in 2006, commented 'Early detection saves lives - it's that simple. Women need to be advocates for their health, and that means getting annual mammograms starting at age 40 and taking advantage of the best, and most accurate, technologies available. I opted for a Genius exam because early detection is what saved my life - it's a woman's best chance at survival, and it's a chance we all deserve'.